Dress of the Week: “Martha” (3700) by Sincerity

This week’s pick for “Dress of the Week” is “Martha” by Sincerity (Style Number 3700). She is fun, flirty, and fabulous! Her organza skirt is perfect for the dancing bride who likes to twirl. The open lace back and shoulders are a lovely touch for anyone who wants a little coverage, and the v-neck is flattering to any shape. Her flower adds a little something extra (but can be taken off). She is featured in tea-length, but is also available full-length with a chapel train (Style Number 3701). “Martha” is a great choice for any bride.

After choosing the four designers we carry at the shop, we noticed only three of the four designers’ gowns came with names. The names were unique and complemented each gown’s individual style. Sincerity by Justin Alexander, however, only used numbers to identify their gowns. We thought the gowns deserved better, and we named after First Ladies! We put a lot of thought into the names and feel the names personify each First Ladies’ character.